New Listeria recall a new public relations test for Maple Leaf Foods
Maple Leaf Foods has put into action another recall of product because of Listeria concerns. This time the product is wieners:
Watching how Maple Leaf Foods handles this new recall will be interesting. Research has shown that how Maple Leaf Foods handled the last recall helped the company survive the challenge. According to that research, the company's willingness to come clean about what happened and demonstrate that it was taking action reassured many customers and potential customers. Moreover, many people had a positive opinion of Michael McCain because of his actions during the recall. Mr. McCain's handling of the recall also continues to be a hot topic of discussion among media relations experts.
The news media will definitely test Maple Leaf Foods once again and the entire food inspection system in general. However, Maple Leaf Foods can successfully handle the scrutiny with the right preparation and a continued willingness to be as open about what they are doing as possible.
Maple Leaf Foods will never be able to please everyone. However, a clear explanation about what happened before this latest recall and what is being done to address the problem is the right thing for the company and its customers.
Mark Taylor, a former journalist, is a media relations specialist and founder of Delora Media. Visit Delora Media at www.deloramedia.com
Delora Media will host a series of seminars on March 16th in Fredericton. Visit www.deloramedia.com for more information.
